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May 1st, 2020

“I believe in the power of scent, how it triggers emotions and memories and allows us to travel. A well-constructed fragrance can take you to beautiful places, each fragrance a different story and destination. I would like to invite you to travel with me on an olfactory journey spanning the globe, from the comfort of your home.”

Jeroen Oude Sogtoen (founder)

Postcard from Sicily

Cefalù the classical Cephaloedium (Κεφαλοίδιον), is a city in the province of Palermo

“Palermo was lovely. The most beautifully situated town in the world – it dreams away its life in the Conca d’Oro, the exquisite valley that lies between two seas. The lemon groves and the orange gardens were entirely perfect.” (Oscar Wilde)

The mandarins from Sicily inspired the uplifting and energizing freshness of our Citrus Nobilis fragrance. Originating from the rich Arab culture, citrus fruits were brought to Italy via Sicily around 850 AD. The warm sea climate, mild winters and volcanic soil proved to be the perfect conditions for large-scale cultivation of many types of citrus. At first, only bitter and yellow oranges were grown, though over time the sweeter varieties were also developed. Citrus groves can now be found throughout the entire island, where mandarins, oranges, tangerines, lemons and limes are cultivated.

Reminiscent notes: Mandarin, White Florals, Green Tea

View Film suggestion here: Malena (Giuseppe Tornatore, 2000)

Postcard from Dubai

Al Shindagha Museum's Perfume House

“And your fragrance shall be my breath, and together we shall rejoice through all the seasons.” (Kahill Gibran)

All the spices from the souk, the excitement of the hackling that is happening all around me, a sudden whiff of incense. The exotic and rich essence of the Arab world caught in our Bakhoor Liquidus home fragrance. On a base of woody amber, it blends the aroma of oudh wood-chips soaked in essential oils with geranium, white flowers and rich spices like cardamom, cumin and saffron.

Scents, fragranced oils and home fragrance are indelibly connected to the strongly embedded concept of hospitality in the Arab culture. In most Arab countries, incense is burned in the form of scented chips called ‘Bakhoor’ to perfume the house. It is also customary to pass Bakhoor among guests as a gesture of hospitality and welcome.

There are few places in the world where a rich and thousands year old culture so seamlessly blends with modern life, into the exciting destination that is Dubai today.

I am very proud that our Bakhoor Liquidus home fragrance has been included in the Perfume House in Dubai. Much like Dubai itself, Liquid Bakhoor represents luxury and is a modern take on the rich and centuries old culture of warmth and hospitality.

Reminiscent notes: Amber, Geranium, Precious Spices, Dark Woods

Postcard from Japan

17th-generation tea master fuyuko kobori Image © Fuyuko Kobori

“The true purpose of Zen is to see things as they are, to observe things as they are and to let everything go as it goes.” (Suzuki)

What I remember most from my travels to Japan is the harmony that can be found in the seemingly most trite things or occurrences. Technologically advanced, yet there is always the balance between nature, science and design. From Tokyo’s skyline to Mount Fuji and the cherry blossoms to the cultivation of bonsai and the tea ceremony, there is harmony in contradiction.

Camellia Sinensis represents that moment of stillness and reflection to oppose the hustle and bustle of our every day, reminiscent of the Japanese tea ceremonies. Much how artisanal, craftmanship and heritage are valued in Japanese culture, this fragrance has been crafted around black tea. It fills any space with its comforting and purifying woody steam, creating the perfect setting to unwind and relax.

Reminiscent notes: Black Tea, Clary Sage, Guaiac Wood

View Film suggestion here: Lost in Translation (Sofia Coppola, 2003)

Postcard from Hong Kong

“I want you to be everything that’s you, deep at the centre of your being.” (Confucius)

Hong Kong represents a balance between east and west, balancing a modern way of life with traditional Chinese practices. Technological and architectural prowess are permeated with concepts of spiritual balance and Feng Shui. This balance between ancient old wisdom of spiritual well-being and technological progress has always been a guiding principle for Zenology and the inspiration for Orchidaceae.

In Asia it is an honor and a gesture of respect and friendship to give or receive an orchid. It illustrates the high esteem someone has for another person as it takes patience to grow an orchid: the plant’s first flowers won’t appear until at least five to seven years after germination. The orchid represents love, luxury, beauty and strength due to its vibrant colors, hardiness and resilience. When placed in a vase, orchids symbolize unity.

Orchidaceae captures the serenity and poise that the orchid represents by combining the cheerful scent of an orchid bursting in bloom, the crispness of the leaves and the warmth of the earth it keeps its feet in.

Reminiscent notes: Orchid, Plum, Chrysanthemum, Bamboo

View Film suggestion here: In the Mood for Love (Wong Kar-wai, 2000)

Postcard from Kenya

“Whenever you want to see me, always look at the sunset; I will be there.” (Grace Ogot)

Lush rainforests, the breath-taking scenery surrounding the designated World Heritage Site of Mount Kenya and vast wildlife preserves: when we think of the African continent, chances are that the first thing that comes to mind is an image of Kenya’s scenic landscapes.

Present throughout most of the country is the Sycamore Fig tree, considered sacred among many communities. The fruits are fleshy, sweet and fragrant and have been cultivated since ancient times. Fycus Sycomorus oozes these fresh figs ripened in the warm African sun and combines all the elements of the fig tree. The warmth of the wood, the freshness of the sappy leaves and the sensuality of the ripe fruit, all blended in perfect harmony.

Reminiscent notes: Fig, Magnolia, Wood

View Film suggestion here: Out of Africa (Sydney Pollack, 1985)