Expertly concocted, using essential oils and aromas like Moroccan Mint Tea, Somali Frankincense and Ghanaian Cacao, the scent is designed to take you on a nostalgic journey across Africa –– from the sleepy fishing villages and buzzing beaches of the Somalian coast, to the vibrant clay red sands of the Moroccan desert, and finally the rich vegetation and lush foliage of the Ghanaian jungles. Flipping the usual ZENOLOGY experience on its head, the resulting fragrance was designed to elevate the act of travel itself through the power of scent using aromas that captured the unique personalities and felt personal to each of Daily Paper’s Founders. The scent perfectly encapsulates Daily Paper’s wandering nomadic lifestyle and the emotions attached to it leading to its name –– Modern Nomads.
“ Scent is such a key part of the whole travel experience for me. I’ve known the brand ZENOLOGY for a while –– we’ve used their Ambiance Trigger in the scent Camellia Sinensis in our own Flagship stores and Headquarters. After I met Jeroen Oude Sogtoen (ZENOLOGY’s Founder and Creative Director), I knew that we needed to do our own fragrance one day, one that would capture the DNA of Daily Paper and felt personal to our individual heritages and identities. When we started working on this collaboration, we asked ourselves ‘what would Daily Paper smell like if it was a scent’? And now we have our answer. ”
–– Abderrahmane Trabsini, Co-Founder of Daily Paper.
For their first ever scent –– a home fragrance –– Daily Paper chose to collaborate with Amsterdam-based fragrance driven lifestyle brand ZENOLOGY. With their origins in the hotel industry, ZENOLOGY helps you bring the luxury hotel experience into your home through sensual fragrances that are crafted specifically to give an immersive olfactive experience. Daily Paper’s three founders worked closely with ZENOLOGY to create a scent that captured and recreated the variety of colors, textures and sensory landscapes of their countries of origin, evoking powerful memories of their experiences travelling back to the motherland.